We are not architects, but we have helped organizations create permanent spaces dedicated to innovation, learning, and collaboration. We understand the characteristics that are essential to an effective workspace and the ones that must be flexible for requirements that might change over time. Focusing on innovation, collaboration, and learning, we have an informed point of view on what a 21st century workplace needs to be, the social life it has to facilitate, and the tools it must offer.


We have a peculiar perspective on architecture: we call it “the architecture of collaboration.” It is about the way physical architecture coheres with social architecture, process architecture, content architecture, and digital architecture. We study, research, and experiment within these five architectures, and we continuously embed the latest learning in our practice.

When an organization asks us to collaborate with architects to design a new space, we approach the mission as all others. But there is a difference in our intellectual posture, as we have a specific expertise in the art of collaboration and have demonstrated we can help create a space that allows people to be at their best, perform to their maximum, work with others, learn, create, innovate, and thrive.

In our view, it is not just about the physical architecture: it is the architecture of collaboration that matters and makes a difference.

We have led groundbreaking consulting missions to create these collaborative work and learning environments:

Harvard Business School FIELD ‘Hives’
Harvard Business School
Boston | design: Shepley Bulfinch

Harvard biz school’s extreme makeover
Fortune, June 2011

Educating Business Leaders for a Global Century
Harvard Magazine, September-October 2011

Reimagining the MBA
Alumni Bulletin, Harvard Business School, December 2011

Welcome to the Future
Alumni Bulletin, Harvard Business School, December 2011

Field of dreams, Harvard Business School reinvents its MBA course
The Economist, December 2011

Harvard Business School for the Facebook Age
Fast Company, May 2012

Harvard Innovation Lab
Harvard University
Boston | design: Shepley Bulfinch

Harvard Launches Innovation Incubator
Harvard Business School, October 2010

“Hi” to the Harvard Innovation Lab
Harvard Magazine, November 2011

Off to torrid start, Harvard i-Lab marks its first year
The Boston Globe, November 2012

Take a tour of Harvard’s i-Lab, February 2013

Davos Workspace
World Economic Forum
Ginebra | design: Matt Taylor

Launched in 2005, the Davos WorkSpace has transformed the World Economic Forum Davos Annual Meeting beyond the initial ambitions of this project, demonstrating that “transforming the context” would really “transform behaviors.” Since the very first workshop, groups of about 80 world leaders engaged in collaborative efforts very different from what they were used to in the context of a formal conference. The likes of Al Gore, Kofi Annan, Martin Sorrell (WPP plc.), John Chambers (Cisco Systems), Paulo Coelho, Martin Wolf (Financial Times), Richard Quest (CNN) worked together in new ways, inside a new space, using new tools and following an unusual process.
Since 2004 the World Economic Forum has transformed every aspect of its Annual Meeting and has developed new and unique ways to engage its constituencies “beyond the traditional,”moving closer and closer to new and more meaningful ways.
The Davos Workspace was conceived and launched by Architects of Group Genius between 2004 and 2006, within the context of the “Reinventing Davos” project.

RENAULuTion Strategy Lab – Bâtiment X
Groupe Renault
Paris | design: Architects Of Group Genius

Bridgespan Head Office
The Bridgespan Group
Boston| design: CBT Architects

An Open Office Experiment That Actually Worked
Harvard Business Review, October 2014

CBT Receives IFMA Best Practice Award
CBT Website, May 2015

Feeding America Head Office
Feeding America
Chicago and Washington | design: OTJ Architects

Volkswagen Group Third Place
Volkswagen Group Marketing
Berlin | design: Architects of Group Genius

UniCredit Innovation and Learning Center
Turin | design: Matt Taylor

Innovation and Learning Center
Alès Groupe
Milan | design: Matt Taylor

GE’s John F. Welch Leadership Center
General Electric
Crotonville | design: Perkins Eastman

Four Acres Singapore
Singapore | design: DP Architects

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